Influencer marketing is definitely working with someone who is influential over a certain group to promote your brand to that influencer’s audience. These influencers were almost exclusively celebrities – brands had high-profile people showcasing their products in commercials or ads, and people developed a further affiliation with the brands as an extension of their connection to each celebrity.
While the term “Influencer Marketing” might be new or more of a buzzword lately, the concept is anything but. For as long as there has been marketing and advertising, brands have been using people in celebrity positions, or whom they admire, to promote their products.
concept within influencer marketing. Brands partner with people with smaller social networks to promote their products in a more authentic way, as opposed to large-scale sponsored ads.
Since micro-influencers are often seen as more authentic and spend more time engaging with their followers, they can be a great help in working with the algorithms that social platforms now employ. For example, posts from profiles korea telegram data with highly engaged audiences are shown first in Instagram feeds – this means that a micro-influencer’s piece of content could be more visible than a big celebrity, if the algorithm shows that people are more interested in that content. As such, micro-influencers should definitely be on your radar as a potential social media marketing option – using a variety of smaller-scale influencers with targeted followings can provide significantly better results than a single big-budget campaign, when selected correctly.
Advantages of having an Influencer
Partnering with the right people has many advantages, let's see:
Native Advertising: it is nothing more than creating content, in association with a medium, that cannot be perceived as invasive advertising, but rather as a natural interaction with information that is interesting to users, thus impacting organically. This is the role of Influencer marketing.
Improve your reputation: People tend to be influenced by other people's opinions. When an influencer has a good opinion of your brand, they are appreciating the quality of your product.