Titles that “invite” clicks, or clickbait?

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It seems that Google noticed this, because the research showed that the websites that were negatively impacted were generally the most up-to-date ones.

The average age of URLs on the winning sites romania mobile database was 774 days , just over 2 years. In contrast, on the losing sites the publication or update date was only 273 days , less than half the age of the winning sites.

Another interesting fact: 35% of the winning URLs did not have any date on the page ; while among the losing URLs only 4% of the URLs did not contain a date.

Yes, this section also makes us think.


Fountain:Zyppy SEO
Number of numbers in titles | Correlation: -0.297 | Evidence: Moderate

Number of adjectives in titles | Correlation: -0.420 | Evidence: Strong

Once again, the impact is negative, the highest presence of adjectives and numbers in the titles was seen in the losing sites . In this case, it is a bit more logical, it is very likely that Google associates this type of title with clickbait. Or at least with a sign of overly aggressive SEO optimization.

In this case, Cyrus links it to the leaks from the antitrust lawsuit against Google, which indicate that it uses clicks as a ranking factor . And in that sense, it is likely that Google is trying to reduce the CTR alteration that a “striking” title can generate.

Intensive use of Schema Code

Fountain:Zyppy SEO
Multiple Schema Code | Correlation: -0.314 | Evidence: Moderate

Schema ItemType Only | Correlation: -0.381 | Evidence: Strong

Again an unexpected result: it turns out that, on average, losing sites implement more structured data than winning sites . Many more.