Warning about “renting” subdomains or subdirectories

[hasibaakterss3309]

Quality evaluation without considering the origin
Previously, Google stated that high-quality content should be created by humans. However, with this update, Google has removed that restriction. The focus is now on content quality itself, regardless of whether it was generated by artificial intelligence (AI) or by humans.

This change reflects a recognition that the battle against AI-created content cannot be won simply by rejecting it, but instead by evaluating the intrinsic quality of the content.

The practice of renting parts of a website italy mobile database to third parties, whether on subdomains or subdirectories, has been quite old in SEO but is now frowned upon by the algorithms (or so they say, at least). Google has renewed warnings about this practice, noting that it can negatively affect the main domain’s content.

This measure aims to counteract the impact third-party content can have on the overall reputation and visibility of the site renting out its spaces.

Updating content dates without real changes
With the new update, Google insists that content’s last update date should only be changed if significant changes have been made. Previously, some webmasters would adjust these dates without making real modifications to the content, which is now considered misleading. Google aims to ensure that dates reflect the actual freshness and relevance of the content.

General considerations about this update
It’s clear that the Google Helpful Content Update of September 2023 represents one of the most significant changes in Google’s strategy towards helpful content. The update emphasizes the quality of content regardless of its origin, warns against subdomain rental practices, and promotes honesty in content date updates.

Its impact on website visibility has been notable, with valuable changes in various sectors. For instance, a site like findthisbest.com, which focuses on product recommendations, saw a traffic drop of over 60% due to these updates.