Cost of attracting a lead target (conversion) action

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Effective budget expenditure within the framework of the approved plan (the task of the director is not budget savings, but effective expenditure with the provision of the best result),
ensuring timely replenishment of the advertising account (excluding the suspension of advertising campaigns),
organizing a site operability check (notifying the customer when a resource is disconnected for technical reasons, for example, due to late payment for hosting) and the correct operation of forms on landing pages.


Additional KPIs for a director:
conversion rate (the ratio of the number of iran mobile database conversions/leads to the number of attracted users) - complements the number of collected conversions and the conversion price,
number of ad impressions - important for events aimed at promoting a brand, product, audience reach (rarely used specifically for contextual advertising),
average cost per click (significant when launching advertising campaigns aimed at audience coverage, ensuring initial contact, and collecting audiences for retargeting),
timely submission of reports,
a monthly list of recommendations for increasing conversion on landing pages,
a plan for changes in advertising campaigns (at the level at which changes must be agreed with the customer).



“Should Marketing Department Employees and External Contractors Access Financial Performance?” - this is a question that Marketing Directors, CEOs, and business owners ask themselves. In this article, we will consider the answer to the question: “What part of financial information do marketers and marketing contractors need to effectively work on attracting consumers and increasing customer loyalty.