3. Personalize content delivery

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Embrace newly released features to showcase your creativity and adaptability. Platforms reward creators who experiment with their new features. They want more people to use these new features, so early adopters are often rewarded with higher visibility.

AI’s role in social media algorithms
The fact is, without AI, social media wouldn’t exist in lawyer data the first place. AI has played a significant role in developing and curating algorithms to learn about users and make deliberate decisions based on the collected data.

Here are some ways AI plays a role in social media algorithms:

1. Flagging of misinformation and fake news
Social media platforms use AI to detect fake news and filter out offensive, harmful and disrespectful content. For instance, Twitter uses machine-learning models, AI-driven algorithms, user reporting and human moderation teams to identify and flag misinformation. The algorithm analyzes the tweet content and account history to fact-check the accuracy of the information shared.

2. Moderate content for user safety
It’s fair to say that social media can be unpleasant due to trolls who engage in offensive behavior, such as making hateful comments and, in worse situations, harassment.

To maintain quality discussions, platforms employ content moderation tools to identify suspicious posts and comments. For instance, Reddit uses machine learning models to spot suspicious comments, which are further reviewed by human moderators. Likewise, Facebook uses an AI tool to detect abuse and fraud in posts, images and videos, with human reviewers stepping in when needed.