The future of messaging in Brazil

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During the RCS World 2024 event , experts discussed the possibilities and challenges that this new technology faces in Brazil. Many believe that it has the potential to completely replace SMS and compete directly with messaging apps such as WhatsApp. The main difference is that this technology offers companies more control over their campaigns and less competition with personal messages from customers, which are common in apps like WhatsApp.

However, one of the biggest challenges is increasing the adoption of this tool, both brazil phone number list by consumers and companies. Although Vivo and Claro are investing heavily in expanding and promoting the technology, many companies still use SMS because it is more well-known and accessible. Over time, it is expected that, as more companies discover the benefits of this new form of communication, adoption will increase.

Competition with WhatsApp
Although WhatsApp is one of the most popular messaging apps in Brazil, it faces some limitations when it comes to corporate communications. For example, WhatsApp has strict rules about sending promotional messages, which limits its usefulness for marketing campaigns. Additionally, on WhatsApp, businesses compete for consumers’ attention with messages from family, friends, and groups, which can undermine the impact of an advertising campaign.