If you have a Facebook page yourself and/or follow the latest Facebook news, you've probably noticed. The organic reach of your page updates has, according to many, drastically decreased since September 20, 2012. According to some rumors , 'to ensure that Facebook page administrators would buy more ads to increase reach'.
In recent weeks, there have been dissenting voices. Techcrunch reported that the organic reach has not decreased at all (and certainly not because of the new promoted posts). Peter Minkjan agrees with that analysis. However, Polle de Maagt indicates in his presentations that the reach of the Facebook pages he has insight into has indeed decreased drastically since the 'crash' at the end of September. Perhaps not because Facebook wants to sell more advertisements, Edgerank has probably simply been adjusted so that the content in our (mobile) news overviews becomes even more relevant. That resulted in a nice discussion during the drinks .
Engaging content: like or die!
Whether you believe it or not, most content managers are not happy about it. Engaging brazil telegram data content on Facebook is more important than ever. “Only 1% of your fans will visit your page again after becoming a fan,” says Peter. Your organic and viral reach is completely dependent on the amount of people who (on average) interact with your posts. And so like baiting (posting updates/visuals and asking people to like it and/or respond) is, according to both speakers Polle and Peter, absolutely necessary.