It attracts more potential customers as they want to know more about the company and even convert and use the offers to solve the challenges they face.
Product demonstrations
Target customers come to your business for solutions to their problems. A good product demo video can better engage your target audience, make them trust your brand, and even convert them into customers. Make sure your product demos address your target audience's problems well and show simple and easy ways your business services can help solve those problems. Here's a sales force product demo.
salesforce
Source: Salesforce
Behind the scenes videos
Target customers feel appreciated and valued when they are albania phone number data involved in running the company or preparing the solutions they use to solve their challenges. Creating these types of videos gives your target audience more confidence and trust in the solutions you offer them. You show them what your team goes through to prepare and present the best solutions to solve their pains. For example, let’s say there is a hotel where you love to dine every day.
how they prepare your favourite food behind the scenes. You see how professional they are and the level of hygiene they have when preparing the food. I guess you want to keep eating there and even invite your friends over, right?
Customer Testimonials/Case Studies
Potential customers love to do business with brands that understand them well and can prove that they can offer the best to solve their challenges. One of the best ways to build trust and give proof to your potential customers is to offer them testimonials from the customers you have helped.
Ask your satisfied customers to leave testimonials about how amazing your services are and the value they have gained from your company. Here is one of their examples.