shortcoming
Its size.
If you want to be in the top 5, the competition is very fierce.
Its high cost for the seller.
Search is almost entirely based on keywords - if you're searching, you're a pro, if you're selling, you're a scam because you have to optimize carefully. Amazon's algorithm is very specific to Amazon, so optimizing a listing looks very different than optimizing a general website.
Yandex
advantage
It is the gateway to the Russian market
Yandex handles more than 50% of total Russian chile mobile database traffic , which means it’s a great way to enter that market.
It is also popular in Ukraine, Kazakhstan, Türkiye and Belarus.
Its additional functions.
Yandex offers cloud storage services so you can store your files in the same place where you get your information, which means users can access important documents without leaving the search engine.
Providing a 360-degree solution like Google – with its own mail, maps, images, videos etc., means users can access these without leaving the search engine.
Its "protection" feature makes users feel safer.