Ads - In each ad set, create ads with a unique combination of copy and creative to promote the value prop. Create as many ads as you think are good. If you can't brainstorm at least 5 ads per set, you probably haven't given them enough thought. Please refer to the Ad Copy page.
Monitoring performance
Ads – Each ad gets about 3,000 clicks, i.e. you have enough samples to determine if you should close an ad that has a low CTR compared to similar ads in the same ad set.
Ad Sets – Use the breakdown analytics in Facebook Ads Manager to inform you which gender, geography, and age ranges are performing relatively poorly. Do this once at least one ad per ad set preferably more has reached a reach of ~3,000. Consider removing unnecessary demographics from your targeting selections.
optimization
Ad volume - In the medium term, you want to maintain austria mobile database at least 5 high-performing ads per ad set to prevent audiences from being overexposed to any single ad. For each ad, iteratively adjust the copy and creative to improve performance over time. Optimization never ends.
Ad Adjustments - When adjusting ads, change only one component at a time such as the image or headline text so that you can identify what caused the change in performance. Also, create a new ad every time you make a significant adjustment. This is the only way to keep a good catalog of historical performance.
Ad set performance - If a set of ads all perform poorly high CPC or CPA once a sufficient sample size is reached, turn off the ad set. Ads with adequate sample sizes will not magically perform better over time. Come up with new value propositions to promote or new audiences to target.