If you walk into one of these stores, you'll find sales associates equipped with iPads who can provide you with live, accurate, and up-to-date product information. The iPad can also be used as a cash register, making it easy for the associate to ring you up from anywhere in the store. And the cherry on top? If something is out of stock, the associate can instantly place an order online for you to have the item shipped directly to your home.
Why it works
The Oasis app complements all in-store and online shopping experiences, going the extra mile for customer service.
5ei
Imagine a shopper looking for an item that your website malta mobile database or app says is currently in stock…but it isn’t. You have it in the store. That’s not a great experience.
Instead, you need to make sure each of your shopping channels works instantly with one another to deliver truly powerful functionality. REI does this well with its many shopping touchpoints. With the company’s omnichannel initiatives, you can always find the latest and most accurate product information.
Why it works
REI prioritizes internal communications that keep customers happy, satisfied, and coming back to the store again and again.
6. Starbucks
Omnichannel Marketing Example: Starbucks