Using this data, you can begin to identify key metrics to target and track to better understand the ROI of your SEO efforts. You can monitor a variety of KPIs, depending on your unique goals. Common metrics include keyword ranking, impressions, and clicks.
Content Goal
Given the above, what type of content should you create? If you're looking to engage and delight current customers, then you might want to focus on building a help center filled with articles and videos. If you're looking to attract new employees, then you might want to launch a blog that showcases your company culture and values. Or, if you're looking to generate new leads, then you might be creating a combination of case studies, website pages, and thought leadership blogs.
Consider the focus and format of your content that philippines mobile database your target visitors will find engaging.
Technical SEO is a core element of any organic traffic strategy. It involves finessing the backend of your website so that it loads quickly, works on all mobile devices, and provides an overall great user experience.
Search engines like Google evaluate your site’s performance because they know that their reputation is at stake every time they refer users to a new page. Therefore, before moving forward with your content strategy, you need to take the time to ensure that everything is working as expected from a technical perspective.