Rule - "People judge experiences primarily based on how they felt at the most intense moment and at the end. This means they don't judge experiences based on a moment-by-moment average."
These two principles work together to help us ensure that readers enjoy our writing:
Has an appealing introduction.
There was at least one surprise.
There is a satisfying ending that proves why this article iran mobile database is worth reading.
That's your writing formula. The rest of your article can be bland and most readers will still enjoy it. In other words: not every paragraph has to be interesting.
Let's apply the rule to movies: many boring independent films are held together by one intense poetic scene and a cathartic ending. That's all people need to enjoy them.
We have learned novelty
In the last chapter, I shared my process for generating insights and surprises: use yourself as a proxy for the reader, and then invest yourself in what excites you.
To build an article, simply condense your most insightful and surprising points into one section. Build this awesomeness.
Key Points
The novel trifecta: 1. A gripping introduction. 2. A strong surprise. 3. A satisfying ending that proves why the article is worth reading.
In a feature film, the goal is to evenly distribute the points. Rely on external feedback; it is difficult to accurately judge this on your own.