No one should doubt it. In the middle of a fast-paced match, the players pull out lipstick, brushes and ink to - to the astonishment of the audience - put make-up on themselves on the pitch." In 2011, women's football is in the top ten of the advertising league for the first time.
The advertising gimmick seems to have had a positive effect right from the start. What has at least worked this year is that the largest companies are advertising with women and football for spain rcs data the first time. Deutsche Post, Bahn and Telekom, Rewe, Allianz and Commerzbank are among the national sponsors of this year's World Cup. This commitment costs millions. Other companies have individual contracts with the players, as does the electronics retailer in the commercial .
The footballers have won two world championship titles (2003 and 2007), but so far they have done so in almost complete secrecy. Stripping off for Playboy? The football association was perfectly fine with this action. The games are just around the corner. The question remains for me: how sustainable is this "sex-sells strategy"? I quote spiegel.de again: "Will women's football be of interest to sponsors in the long term? Allianz at least stresses that it is interested in a long-term commitment - especially in promoting young talent. Some experts also believe that marketing women's football could work in the long term if it is professionalized.