In this context, the following questions are of particular interest: Who is already offering these new, high-quality "programmatic private deals"? Where does the advertising inventory come from? And how do deals affect prices?
Based on their experience with deals, Mediahead can already provide insightful answers. the last twelve months - with the following result:
1. There are still relatively few players on the myanmar rcs data Swiss market who offer the majority of the deals. If we look at the turnover per provider, we find that six players generate over 90 percent of the turnover.
2. 97 percent of the generated revenue goes to domains from Switzerland, Germany or France, with the lion's share of the revenue going to .ch domains .
3. Average CPMs have more than doubled for publishers in the last year .
And what can we learn from this? Firstly, the often-expressed concerns that programmatic will lead to a collapse in publishers' prices have proven to be unfounded. Secondly, advertising inventory purchased via a deal is just as Swiss in terms of quality as any manually booked campaign. And thirdly, there is still enough space and potential for new providers to enter the arena and bring more deals to market.
It will be interesting to see how the offer will develop. The demand for high-quality deals will definitely increase significantly. Local publishers and marketers should not miss this opportunity. A look at the increasing CPMs over the last twelve months shows where things are headed.