Is it all just clever marketing? Of course, Jamie Oliver is a gifted self-promoter. What is important, however, is that he has been saying what he does for a long time - and doing what he says. You can trust Oliver. His honesty, his unpretentiousness, his ability to not sugarcoat things and his ability to smother chicks on camera, because this happens morocco rcs data millions of times every day, has earned him respect as well as great criticism. He has always been the unconventional thinker that you would not expect in his profession, and whose approach and attitude could also be a "Doctor Without Borders" or Greenpeace activist. This attitude will also score points with Swiss guests.
So what can be done to prevent the damage being done? solutions here either. The only options are painful decisions that call everything that has gone before into question. Just as private media companies have to constantly reinvent themselves in order to survive, the SRG should also get down to business. After decades of a forward strategy, it should now develop a backward strategy that corresponds to the changed conditions in an intelligent way and without making senseless compromises. This is neither attractive nor sexy, but extremely painful. But it would be less unpredictable and potentially catastrophic than clinging to previous dogmas.
I could imagine that the clever Colonel Leo Schürmann would have correctly interpreted these signs of the times and, for tactical reasons, would have devised an orderly strategy to reverse the situation. Perhaps not in a single night, but probably before anything worse happened.