If the media houses suffer, we suffer too"

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asimj1
Posts: 98
Joined: Tue Jan 07, 2025 4:41 am

If the media houses suffer, we suffer too"

Post by asimj1 »

"Wake up, dear readers!" wrote Hansi Voigt in the "Zeit" newspaper, analyzing the situation of the Swiss media . You don't have to agree with everything he says, but the general direction is japan rcs data correct and it makes you think. Earning money with journalism is becoming increasingly difficult. And even one of the "smartest minds in the Swiss media industry" is not so presumptuous as to provide a magic formula.

The call for readers to pay for content is certainly laudable. However, payment models for online media are only successful in niches or in large markets. In the small Swiss market, a single journalist can at best make a living from this, but it is unlikely that larger news organizations can be financed with it.

More public service is needed

The investments in transaction platforms allow the publishing houses - if they want to - to earn enough money to finance independent journalism. That seems to me to be the more realistic way. I think it is presumptuous to conclude from the investments that the publishers - and this is not just about Tamedia - no longer want to have anything to do with the content.
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