In addition, the bitter resistance of publishers against Admeira was massively underestimated by the promoters, who relied on the Federal Council's fait accompli. Not only was Admeira's raison d'être - namely target group-oriented advertising - subsequently banned. recent ruling by the Federal Administrative Court, which has created indonesia rcs data considerable uncertainty as to whether the project is legally permissible. I can imagine that some of Admeira's promoters are already cursing the day when, in their addiction to action, they got involved in this costly, complex and highly risky venture.
The search for new approaches is not only a concern for media managers. Serious journalists who are experiencing the ongoing decline in editorial capacities first hand also feel challenged. Constantin Seibt, the noble pen of the Tages-Anzeiger, wants to set up a project led by journalists with a concept that has so far been largely secret. A model could be vox.com in the USA, where, under the leadership of 32-year-old Ezra Klein, excellent journalism is offered, some of which provides better content than the best newspaper in the world, the New York Times. However, since Switzerland has neither 300 million inhabitants nor a culture of donations and investors like the USA, a comparable Swiss experiment would have to overcome enormous hurdles. But as mentioned at the beginning: not only for publishing managers, but also for courageous journalists, it is more heroic to dare something than to apathetically tumble towards certain doom. So if innovative journalists succeed in setting up something sustainable, that would be a tremendous achievement. Because according to the principle of trial and error, amazing things can happen here and there.