ASUS introduced laptops in Ukraine worth $6 thousand. What is the reason for such a price tag?

[zakiyatasnim]

ASUS has officially introduced the ProArt StudioBook series of laptops in Ukraine : the Pro and Pro X models . The global premiere of these models took place in September at the IFA 2019 exhibition. Both laptops are aimed at designers, architects, multimedia content developers and other professional users who need to solve tasks related to intensive processing of graphic data.



Market trends
Since the beginning of the first decade of the 2000s, the laptop market in Ukraine has been growing steadily and peaked in 2012-2013, when the total volume of mobile PCs sold exceeded 1.6 million units . But then uae number data sales began to fall by 10% -15% year on year and this has become a steady trend over the past few years. There are several reasons for this: firstly, there was a certain saturation of the market, secondly, it was in 2012 that the direction of tablets began to grow sharply, and since 2015 - smartphones. All this had a negative impact on the PC market. However, there is also positive news: the share of devices in the lower price segment based on Intel Celeron & Pentium began to decline rapidly , and the demand for models based on Intel Core showed significant growth, mainly due to Core i5 & Core i7.

We have every chance to repeat the sales volume of 2015 in units, although the average price of a device in $ will increase 1.5 times in 2019
We have every chance of repeating the sales volume of 2015 in units, although the average price of a device in $ will increase 1.5 times in 2019. Source: GfK

Gaming and pseudo-gaming models are the drivers of the laptop market, . And although the average price tag for gaming devices is consistently decreasing, the average price of the device in dollar terms will increase 1.5 times in 2019.