Gladwell takes us back to when Paul Revere was riding across the countryside, informing the public of the marching British. Word spread like wildfire.
However, at the same time, there was another rider who headed in the opposite direction, pronouncing the same message but with nary the effect that Paul Revere had. Revere was a “tipping point”. The other rider was not. Our connections act the same way.
Just like we do when tracing our lineage through kazakhstan telegram data family trees, I did the same with this contact. He put me in touch with another contact with whom I did business. This new contact switched jobs a few years later and brought me in again.
Through this engagement, I met two other people – both of whom eventually moved on to other companies. And, you guessed it, brought me into each one of their companies.
This led to three more connections that either produced new projects at this company or completely new engagements at new firms. Over the course of several years, that original connection led to almost $1M in projects!
This exercise was eye-opening and reaffirmed for me why we need to remain consistent and persistent with our activities. Every single day, you should have the mentality that the next connection you make could be the one that leads you to the promised land of opportunities.
The more connections we have, the higher the probability that we will lock into those people that can act as a tipping point for us. Here’s how you can immediately increase your reservoir of powerful connections.
One Contact Can Lead To Many Connections
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