Here’s an example of how we do this at Close:

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A sales pitch is like a story—your prospect is the main character, and your product is just a side note that contributes to the finale: getting the results they’re looking for.

In practical terms, this means selling the outcome before discussing the mechanics of how you provide that outcome. Lazy salespeople list product features—successful salespeople talk about how that functionality will affect the prospect’s life and business.

For example, let’s say you sell marketing services, and bolivia telegram data your prospect is a company that desperately needs new customers. Start by talking about the benefits (a full pipeline or a percentage of increase in high-quality leads) rather than features (fully managed paid ad campaigns or local SEO).

Use Highly-Relevant Social Proof
When potential customers see that you have customers who are similar to them, or who found a solution to the same problems they’re facing, you’ll have a much more powerful sales pitch.

The highest quality social proof is referrals. Find customers who bought your solution and enjoyed the benefits so much that they’re willing to talk to strangers about it. From my experience, this sells.

The second best form of social proof is to use case studies and testimonials (ideally with impressive results) that outline how you’ve solved a similar problem for others.


How to Sell - Use Social Proof like Close in this example
Nurture Your Leads Toward the Sale (And Keep Following Up)