We at the "Höngger" have long since put an end to this: a simple field system without strange surcharges and a clear discount system that we strictly adhere to have made it easy for even people who are completely outside the industry to advertise with us. measures, because most advertisers, especially in local areas, are naturally outside the industry.
But now, after we printed an ad-free special edition of pakistan rcs data the “Höngger” on May 9th about the future and relevance of print media (with a focus on local media) and successfully held a high-profile panel discussion on May 14th , one thought on the meta level has stuck with me:
Local newspapers should get together and trim the wild growth in their own gardens, in order to individually reap better returns on a shared field. In concrete terms: A minimum of standardized advertising requirements would make it easier for us "small" newspapers to be booked for campaigns. Agencies - sorry, dear Ronny - are lazy. I would be too, because why go to a lot of work when you can spend advertising money more easily? So for heaven's sake let's make it easier! I am convinced that if you build up a "booking pool" like this in a small circle and can get newspaper after newspaper to join in, then that will put the local media back on the radar of agencies and communication managers, for the benefit of everyone.