How has the concept of Marketing evolved?

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Drucker's "The Practice of Management" takes the first steps towards the diffusion of marketing, where it is treated as a force to sell more through processes that involve the consumer, attracting the attention of managers and businessmen.

1960
In 1967, Philip Kotler launched the first edition of “Marketing Management”, preceded by the “father” of marketing, Theodore Levitt, with the article “Myopia in Marketing”.

From then on, scientific articles, research and relevant data began to be published and disseminated, strategies were studied more seriously and the market began to use these techniques more and more.

Kotler gave the definition of marketing used until today, which is “…a social process where people acquire something they want, through the […] negotiation of products and services […]”.

1970
Marketing became mandatory for companies.

Major brands had internal offices that worked in constant contact bosnia and herzegovina phone data with Madison Avenue advertising agencies, the famous Mad Men.

Governments, civil and religious organizations began to use marketing strategies adapted to their needs.

The idea of ​​“selling at any cost” is spread by “satisfaction first.”

1980
The 80s were the years of fashion.

Marketing gurus appear with theories containing scientific content, but bringing marketing to the masses. With that, it became a concern for companies of all sizes and in all their departments.

In the midst of this boom, the great authors of marketing science were forgotten, such as Al Ries who made the first definition of brand positioning and Jay Conrad Levinson, the first to talk about guerrilla marketing.

1990
Technology arrived in the 90s bringing CRM – customer relationship management – ​​and virtual stores.

Advances have made customer relationship management a large-scale enterprise, as well as creating a new channel of communication that has become widely used over the years.

Brand customization became an obligation and marketing became focused on society, concentrating on social actions and causes.

2000
The 00's are the year of mobile, cable internet, viralization, crossmedia , e-commerce and social networks.

It is the first example of customer power, since the first marketing ideas in the 1950s. The way in which companies offered, communicated and distributed their products changed completely, mainly with e-commerce.

Here, spontaneous media and social interactions begin to take space from traditional advertising, which changed the way of doing marketing and communication.

2010
Period in which digital transformation began to take shape.

Search marketing (SEO/SEM), Inbound marketing, relationship marketing, content marketing .

Although some had already appeared before, in 2010 there was a growth in marketing methods focused on how the consumer behaves and relates to the company and the product/service.

The idea here is to insert the brand into people's daily lives, forgetting about intrusive marketing and investing in relationships.