How to Do Effective LinkedIn Outreach in 8 Steps - Kate Petrone Example
Grab a good pic, use all the brand-building opportunities available (including cover photo and headline)—and then start posting.
2. Post Consistently, Interact Regularly (Like a Real Human)
Again, LinkedIn outreach requires time. You need to network regularly and post consistently in order to establish your platform. Because when you send those LI messages, you’ll want people to recognize you (as much as possible).
Plus, showing up provides natural openings to engage with people in your industry.
One post a day is a good ideal to aim for. If you aren’t there yet, output at least three to four per week. Consistency is what counts. You can even schedule your stuff to go out regularly (automation win).
And what kind of posts? Video content gets 5x (!!!) more engagement, and live video 24x. If video isn’t your thing, consider how-to texts, helpful articles, and relevant images.
Mix it up. But keep it relevant. Write about what your kazakhstan telegram data market cares about—rather than just your product. This will build a platform that attracts your target audience.
As you warm up leads, remember to reciprocate the engagement. Interact on their posts, crack jokes (when appropriate), and share advice. You know—be human.
3. Imagine your fully remote company receives a sales call asking whether you’d like to replace the grass at your office building with AstroTurf. Totally out of touch, right?
Don’t do the same on LinkedIn. You need to know exactly who you’re reaching out to. You’ve heard of buyer personas and ICPs—so use them. Understand the people, roles, and industries you want to contact. Dig into their pain points, communication channels, and chains of command.
Know Exactly Who You’re Reaching Out To
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