So much for the fairytale theory. In practice, things are a little different. In practice, Google in particular makes a lot of money. The advertiser - and that was the brilliant new thing about Google Ads - can determine in advance how much money the advertising is worth to him and how much a click on his ad will cost. While neither the print myanmar rcs data newspaper ad nor the billboard allows for precise measurements, as anyone who has looked at it will tell you, "pay per click" is of course mercilessly precise. Unless a good competitor creates a bot, a small program that constantly searches the web for a specific ad and then clicks on it. Until the budget is used up.
But that's just one of several problems. the person who pays for an advert at least gets a copy and can be sure that it has actually been published, the Google Ads user has to rely on the fact that his advert did not just appear on remote websites at three in the morning and quickly get clicked to death by bots.
This is just the tip of the iceberg of problems. Fake advertisements are the iceberg. Currently, the wave of celebrities such as Roger Schawinski, Roger Federer, Dieter Bohlen, Kurt Aeschbacher and others being abused to lure readers to a rip-off website is making headlines. Because it is a particularly brazen and clever fake and the celebrities used as clickbait, i.e. click bait, of course do not find it funny at all.