Get feedback from readers - likes and comments

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The user who goes to the article page on the site is offered additional useful information on one condition: he leaves his email. Another option to retain the visitor is a pop-up with a subscription to the newsletter.

Promoting a post on Facebook* also allows you to receive requests for products or services from users, but the “Engagement” goal is not designed for direct sales, but rather for maintaining interest in the blog and establishing active feedback.



Questions are the best way to achieve school principals email list this goal. People's natural desire to express their opinions and share life experiences guarantees lively communication between subscribers, and heated discussions arise on particularly pressing issues.

Facebook post promotion* is usually used to increase traffic to a website. A quality article that attracts users' attention and makes them want to share it ensures a low cost per click on a web resource.

5 Classic Facebook Post Promotion Options*
Source: shutterstock.com

Depending on what exactly you want to achieve by promoting your publication, choose one of the three methods discussed, and the task will be solved.


Which post to choose for promotion on Facebook*
Posting several posts on your business page and studying the view statistics will help you understand what your followers like and which articles get the most engagement. These are the ones you should focus on promoting.

If you start to boost posts that generate active user response, then the cost of the action for which Facebook* writes off funds will become minimal (let's say 30 kopecks); at the same time, the number of people who see the publication will constantly grow.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
You probably have an article that motivates a lot of readers to click on the link and go to the site. If you work on promoting it up, you can significantly reduce the cost per click.

How do you determine which post is most promising from this point of view?

Go to the Statistics section of your business page and open the Posts tab.

Click on the Reach column to see which posts people viewed the most.

Select the most successful ones and raise them.