Marketing for your business: understand what the purchasing journey is

[muskanhossain]

Every self-respecting entrepreneur knows how important it is to understand the journey of their user up until the moment of purchase. After all, this is where you can prepare a plan to attract more customers and know what your business's true strengths and areas for improvement are. However, the purchase journey itself is also essential for you to understand exactly what your customer needs at the time of purchase.

After all, the purchasing journey is the stage in which the potential customer becomes a consumer in their own right, and by having this journey well structured, you will be able to convert more customers.

Buyer's Journey? What is it?
In English, “buyer's journey”, the purchasing journey is divided into three phases: learning and discovery, consideration and decision.

The learning and discovery phase is when the potential customer does not yet know that they need to solve a problem and/or purchase a new product. This is a crucial moment to surprise your potential customers: this is when the first contact with your brand should be highly valued. Investing in advertising and publicity can be very effective, especially on social media, to reach your target audience.

The consideration phase is the moment when the problem bolivia whatsapp data is recognized, which means taking the consumer deeper into the universe of your business. Here, you need to convince them that they really have a pain/need that can be met by something that your company can provide. The focus should be on the customer's need and demonstrate to them the benefits of purchasing your product.

The last phase, called “decision”, refers to the moment when the customer finally decides whether or not to buy your product. At this stage, the consumer already knows what problems they need to solve and how they can solve them. In addition to the benefits of purchasing the product or service that your company sells, here you must show what sets your business apart. Customer testimonials, awards received by the store, product reviews and other strategies are very effective in this last phase.

Purchasing journey, in practice
To make the stages of the purchasing journey more concrete, let's imagine an e-commerce site selling handmade shoes. Your focus on promoting your product is via social media, and so your ads start to appear to a specific audience that you have predefined. Maria, who is within the defined audience, sees the ad and becomes interested: after all, she is in the process of transitioning from vegetarianism to veganism, and needs new shoes.

She visits your online store , views the products and, to ask questions about the materials, decides to talk to the store. This is the moment when the learning and discovery stage becomes the consideration stage. The attendant can talk to Maria in more detail, explaining the differences in the materials used and the way the product is specially made. Maria then decides to go ahead with the purchase and moves on to the final stage, which is the decision stage.

Including customer testimonials, having a good rating on Reclame Aqui and showing yourself to be close to the public and customers are differentiators for a customer to decide to close the purchase. This is because, this way, they will feel more supported, in case they have any problem with the product or service. Another important point is to offer flexible payment methods, such as Pix, credit card and debit card, so that everyone can be included.

Because it is a well-rated store (and even has advertisements from some digital influencers ) and the payment option is ideal for her, Maria then decides to complete the purchase, going through all the stages of the purchasing journey.

Did you see how essential it is to think about all of your business's marketing strategies? The purchasing journey, as important as the customer journey, when well defined, can make all the difference in the consumer's experience. This increases the popularity of your business and can take you further!