Step-by-step guide to creating marketing KPIs

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It happens that as a result of a search engine error, the user gets to a page that does not contain an answer to his question. This happens when low-frequency queries are used or when there is little information on the Internet. Adding the necessary information to the page will significantly reduce the bounce rate.

Excessive advertising
People have a negative attitude towards everything that is imposed on them against their will. Too much advertising on a website, randomly-activated videos, pop-ups – all this leads to the visitor closing the website. In addition to the high bounce rate, the owner faces sanctions from the search engine for excessive advertising, including a decrease in search results for bad behavioral factors.

A web project cannot exist without advertising at all, but it is necessary to find a balance between quantity and comfort for users. In the end, behavioral factors also affect the resource's profitability, so it is better to pay attention to the quality of the ads and videos posted.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Texts are too long
Sadly, fewer and fewer website visitors want to read long articles. For most, a "sheet" of text is a reason to close the page. This means that information should be given in measured doses, broken down into subtopics and connecting short articles with internal links. Interlinking will help extend the user's time on the site.

If you can’t do without longreads, make sure they are easy for readers to understand:

By adding quality illustrations and videos to your article, you will make the process of obtaining information easier.

A table of contents with anchors will allow the reader to easily navigate the content of a large piece of material.

An intriguing beginning and a promise to provide answers to pressing questions will pique the user's interest and make them read the article to the end.

"Crooked" keys and errors
Today, there is no need to enter a query into the text exactly as users do: search engines have long recognized word forms and synonyms. The times when a copywriter had to use unreadable keys like "buy brick Samara cheap" in an article are long gone. Search engines prioritize high-quality texts with a minimum number of errors and high uniqueness.

10 Gross Mistakes That Worsen Behavioral Ranking Factors of a Website

Source: shutterstock.com

Poor design and layout
Websites created by non-professionals with a peculiar sense of style or its complete absence are much less common than 10-15 years ago. Horrible design, unreadable font and incorrect layout do not leave the resource the slightest chance even with sensible content: no one will simply study it. Commercial projects should pay special attention to design, because for them, user refusals mean certain death. Layout must ensure identical reproduction of pages on different browsers and devices.