How to Write a Bold or Intriguing Headline

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Give the reader more than he asks for

A headline that gives the reader additional valuable information beyond what they expected is a source of great interest. Let's say you're trying to write a lot of articles a day, posting them for sale, and you "google" relevant materials. Would you be interested in a piece of content called "How to Write 20 Commercial Texts a Day Without Getting Tired?" Surely.

An effective tool for composing such sentences is the conjunction "and", which adds an additional part to the main essence of the title. Here are a few more titles that anticipate the reader's expectations:

“How to create high-quality sales texts pharmaceuticals email list and make good money from it?”

"How to create your own website and make money from it?"

"How to make money on copywriting, spending a minimum of time?"

The reader is simply looking for ways to improve their copywriting or web development skills, and you offer them bonuses: making money on it, saving time, etc.

To interrupt a thought in mid-sentence

Using informational and transactional queries together

Source: shutterstock.com

A title cut off in the middle of a phrase, revealing only part of the meaning, is another interesting and unusual technique. It will please those authors who are critical of long titles and do not like a large number of letters in them.

Here are some examples:

“Before constant rewriting starts to cause headaches...” (master the techniques of professional copywriting);

“If you don’t know what to write about…” (search the Internet for sources of inspiration);

"When articles don't sell well..." (see subtitle - the solution to the problem is outlined there).

Depending on the mental continuation of such a title, the reader will perceive the entire subsequent text. In the first example, this is an article about how it is time to try your hand at real copywriting and start writing original materials.

Encourage the reader to take action

The title can serve not only as a signal that an article of a certain content follows, but also as a motivator for readers. Beginning copywriters and sellers of their own information product like to encourage the user to take action in this way. These are titles like:

"Get your first income from articles now!"

"Write your first text in just half an hour!"

"Get more money for your articles by selling them daily!"

Each of the examples ends with an exclamation mark, and this is done deliberately in order to encourage the reader to take the actions described in the article.

Voice the reader's problem

The title of the article can immediately indicate the problem it reveals. For example, a young mother searching for educational games for her baby. Of course, you can go the traditional route and write the title "Educational games for children under three years old", but it is better to outline the situation in which the advice from the article would be useful: "I don't know what games to use to develop my child."