Integrity safety of the customer base

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subornaakter20
Posts: 275
Joined: Mon Dec 23, 2024 3:34 am

Integrity safety of the customer base

Post by subornaakter20 »

During the process of CRM implementation, a single information base is created, and thanks to it, the company has the opportunity to solve the following problems:

safety and protection of customer information (if, for example, a manager is lured away by competitors, he will not be able to share with them all the developments of the company he is leaving, since the data is saved in the system; at the same time, a new employee who has started his duties has complete information about clients and reports on interactions with them);

building relationships with those who have not moved from the category of visitors to the category of clients, through informational mailings about profitable promotions, gifts, and promising terms pharmaceutical email lists of cooperation;

building more effective relationships between departments of the company.

Since managers from different departments of the company have common access to the customer base, they can create packages of offers of goods and services for new customers, as well as achieve greater efficiency of repeat business. Ultimately, this contributes to the growth of the overall volume of sales and the overall profitability of the enterprise.

Increasing sales efficiency
Thanks to the automated system, the company can conduct higher quality transactions, expanding the possibilities for solving such urgent problems as:

identifying potential customers and establishing cooperation with them based on the analysis of product sales and other functional capabilities of database automation;

effective planning and control of managers' activities;

development of package offers that include basic and related products (services);

saving working time that is spent on processing a transaction (automation allows you to use ready-made templates with automatic inclusion of information about the client and contacts with him).

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Improving the quality of service
The implementation of CRM implies that all processes will be automated, clients will quickly be provided with complete information about the product they need, regular partners will receive holiday greetings, invitations to events (exhibitions, seminars, forums, presentation shows, corporate meetings, etc.).

What is included in automated systems:

front end (allows for high-level customer service at points of sale that have centralized, distributed or autonomous data processing, storing information about visitors);

operational part (ensures reporting and authorization of transactions);

large file storage ;

analytical subsystems ;

modern distributed sales system using smart cards, replicas at specific points of sale.
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