First thoughts? Wow, that’s … a lot!

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Current State Customer Journey Map
"Current state" maps depict your customer journey as it is. They reveal underlying sources of churn and failed conversions, and opportunities and gaps in your approach.

This is the most common type of customer journey map.

This example by UXMatters visualizes a fictitious customer persona and company. But the insight is solid. Notice how each interaction impacts the customer’s emotional state—and how it’s illustrated.

Also, check out the recommendations for improvement. Connecting those to each customer stage will help focus the teams’ efforts—and partition touchpoints, based on department.


This next example of a current state customer bolivia telegram data journey map comes from a (real) retirement home referral business, who partnered with SayYeah.



Try pulling up the larger image here and look over the details.

According to SayYeah, the map was designed to gain a deeper understanding of the market—and identify opportunities and threats.