Types of Unusual Selling Headlines

[subornaakter20]

Curiosity

To quote the very famous copywriter Gary Halbert: “The most powerful thing you can do in advertising (even more powerful than giving people what they want) is to arouse curiosity.” His words perfectly characterize the essence of this type of headline. You can talk about anything, the main goal is to arouse curiosity.

For example:

Wild vacation - don't repeat our mistakes!

A secret tool that will allow you to mail marketing to doctors become a cool specialist.

No money? Traveling is possible without it.

Contrasting

This type of headline should combine black and white. Simply put, when creating a headline, take two completely opposite concepts, combine them and get an intrigue that you just want to unravel.

For example:

How to have an active life with passive income.

Can a sociopath be friends?

A small reason for a big story.

Popular movies and books

This type of selling headlines also does not involve any difficulties. You need to take a popular film or book as a basis and figure out how to play it up.

For example:

20 Years of Slavery. How to Buy a Home Without a Mortgage?

Check your address after our bathhouse! Enjoy your steam!

How to avoid the fate of the Titanic and stay afloat?

Heroes of films and TV series

This type of catchy headlines for sales texts is similar to the previous one, but it is based not on the title of a movie or book, but on their character. Moreover, the character should be well known to most of the audience.

Heroes of films and TV series

For example:

Harry Potter would buy himself glasses like these.

5 tips on how to get out of a conflict situation, from Jack Sparrow. Do you get it?

Faster than fast, faster than quick, you are speed! Effective speed reading courses!

Challenge to beliefs

Headlines like these sound pretty categorical. The point is to shatter the public's stereotypical beliefs that have been formed over the years. You are a kind of myth-buster.

For example:

Diets don't help you lose weight!

Even if you become rich, you won't be happier...

A salary once a month is not stability.

Authorities and evidence

Almost any person values ​​the opinion of an expert in the field of interest to them. They will trust them, and their advice will be followed. Having decided to create a title of this type, you need to choose a person who is truly authoritative for your readers.

For example:

Buzova shares the secrets of blogging.

Marketing research has shown the relevance of personal branding.

Fedor Konyukhov is confident that traveling around the world is not difficult.

Weird/eccentric

A good way to generate interest from the audience, especially for tabloids. But it also works well in social media, mailings, and ads.

Weird/eccentric

For example:

A man ate his passport to avoid getting married!

The Instagram parrot has earned his first million!

A Japanese man married his rubber girlfriend.

Typical mistakes

As the title suggests, the headline suggests an analysis or listing of the difficulties faced by the target audience.

For example:

10 Mistakes Every Beginning Freelancer Makes.

The most common difficulties that every entrepreneur encounters.

The main mistake of any employer.

Mix

The creation of such a title is characterized by a combination of the above-described types. As a rule, the author combines 2 or 3 options.

For example:

How to get 1000 new live subscribers in the summer (curiosity + seasonal).

You are rich! Didn't know? I'll prove it with 3 signs (shock effect + numbers).

I haven't slept for a week! I figured out how to make money on travel!