Common types of search queries

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A modern person does not have to worry about where to find information on any topic. The Internet has become a publicly accessible, vast repository of a wide variety of information and a huge trading platform where all the goods and brands available in the world are presented.

Each of us enters words and phrases into the search bar several times a day, in response to which Google and Yandex give out millions of answer options in a split second. The combinations of words with which the user puzzles the robots are informational queries, and it is in them that the search goal is formulated. Let's talk about what they are and how they are used to promote websites.

First of all, let's define into what groups international mailing list all phrases entered into the search engine line are divided.

The user audience turns to the Network with information requests to satisfy their needs for obtaining specific information that is needed at the moment. It is important for website promotion specialists to understand the types of search phrases in order to correctly formulate a strategy, collect an effective semantic core, and ensure growth in conversion and target traffic.

The laws of SEO are inexorable: if the user does not find what he was looking for on the page, he will immediately leave it. For successful website promotion, the content must be relevant to the search, this improves behavioral factors and contributes to the positive dynamics of the resource development.

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Achieving this goal will be helped by a clear understanding of who currently makes up the site's audience and who the creators of the resource would like to see among their regular visitors.

If the goal is to attract new customers to the page of a company delivering pizza to your home, there is no point in promoting the query "how to bake pizza yourself". A user who wanted to find a recipe and recommendations for self-preparation, having landed on the delivery site, will immediately leave it and continue searching for other links.

To avoid bad behavioral factors that negatively affect the ranking of a resource, an optimizer should first understand what kind of queries there are in search engines, and only then select the most effective key phrases for solving a specific problem.

Navigational queries

If the user knows approximately what the resource he needs is called, he enters the corresponding phrase into the search bar. The same is done when looking for information about a specific brand.

The purpose of a navigation query is to go to the desired site and perform further actions on its pages, for example, choosing products. This means that attempts to add words to the semantic core that are not related to the promoted brand will not yield results. The user, having received the search results, is guided by several indicators at once, including the URL address, and selects the resource he needs for the transition.


Information requests

When a person needs to find information on a specific topic, and it doesn’t matter which website it is on, the words entered into the search bar are an information request.

Their peculiarity is that the user is highly likely not to limit himself to the top results, but to view 20 or 30 links.