Other types of clickbait

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A promise in the title to confirm the information with a video or a photo almost always makes you want to click on the link, because the author will provide evidence to support his words. However, most often the user will be disappointed.

Let's say the reader's attention is drawn to an announcement like "A box of jewels was raised from the Titanic. PHOTO." The intrigued website visitor follows the link, and there is indeed a photo, but only of the sunken liner itself, not of the promised find.

Other types of clickbait

Another common way to attract attention is to give the article a neutral title, but highlight one of the objects in the illustration. The user gets the impression that he will learn why this interior designers service email list was done from the article, so he follows the link. The reader will not find any clarifications in the material - he simply fell for the trick of the cunning author.

15 Signs of a Clickbait Headline
A formulation that arouses the reader's interest but does not reflect the essence of the event being described.

The use of demonstrative pronouns (“this”, “this”, “these”) to suggest the imaginary uniqueness of the described way of doing something (“These pies will not leave anyone indifferent”).

Addressing the reader as “you” to simulate a trusting relationship.

A contradiction that is intended to provoke protest, interest, or an emotional response in the reader.

Challenging constructions (“Only a few pass this test of knowledge of Soviet cinema”).

Unjustified use of punctuation marks: ellipses, question marks and exclamation marks.

Colorful epithets.

Exaggeration of the scale of the events described.

Use of common phraseological units and colloquial expressions.

Incomplete sentences that convey delight or indignation.

Imperative.

Using shocking photos in previews.

False reports of misfortunes and health problems of famous people.

Promise of profit without investment, easy money, free or very cheap goods.

A hint that the article contains information that will benefit the reader.

Most Popular Clickbait Topics
The following categories are most often used to increase traffic:

Disasters, natural disasters, survival in extreme conditions, rare natural phenomena, death, illness.

Unconventional treatment methods, improving health and appearance without effort.

Success stories, popular people, famous companies.

Life hacks, easy ways to make money, ways to save serious amounts of money.

Acute social problems.

Sensations, predictions.

Most clickable headlines
What is so attractive about an intriguing headline? The average user is used to being exposed to advertising from various sources. We have collected clickable headlines from all advertising campaigns to help you make your choice.