Read the messages on thematic forums

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It remains to understand what the audience is interested in and where it can be found out:

Read subscribers' comments on publications on competitors' channels.


Find information on a specific topic on social networks and YouTube.

For example, your channel is dedicated to real estate. You decided to find a new topic for your publication and began to study your competitors' channels. Under the article about selling an apartment on the secondary market, readers started a discussion about how to attract a buyer. Here is the topic for your post: "Pre-sale preparation of gambling email list an apartment: what to pay attention to."

Monitoring your competitors' publications takes a lot of time, but as a result, you will be able to create a content plan for several months in advance.


Designing your own channel
A visitor who comes to your channel should be able to determine its theme based on its design.

Before publishing a post, you should:

Upload a cover and choose an avatar.

Write information about the channel.

Place links to other sites (if you have them).

Fill in contact information to provide feedback to readers.

All these actions can be easily performed by going to the editor and clicking on the “Configure Channel” button on the right panel.

An editing window will open where you can change the channel information:

Upload channel art - 1920 x 1080 is recommended.

Add an avatar - size 200 x 200.

Enter the channel name in the special field.

Write a description - readers should know who you are, what you do, what your channel is about, and why they should subscribe to it.

Add links to your social media pages.

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Open the "Contact information" section, enter your phone number there and confirm it after receiving an SMS with a control code. There you also need to fill in the field for the email address to which the channel is registered.

If you have your own website, please indicate its address in the "Additional" section.


Connecting the Yandex.Metrica counter
Yandex.Zen has built-in statistics, but it only collects those indicators that are relevant for this platform: views, reads, CTR in the feed, total viewing time, etc.

To collect other statistics, such as total traffic, traffic sources, bounce rate, etc., you will need Yandex.Metrica.

Preparatory stage before channel promotion

To connect this counter, you need to click on the "Configure channel" button. If there is already a counter for the channel, find the "Connect Metrica" ​​button in the "Additional" section at the very end, click on it and insert the counter number into the field that opens.

If you don't have a counter, you need to create one. To do this, go to Yandex.Metrica, enter the channel address on Yandex.Zen in the "Website address" field. Copy the number you receive, return to the "Configure channel" section and connect the counter.