More than 50 percent of the Swiss population are women. In 2019, 53.6 percent of university freshmen were female. But only 23 percent of board members are women. According to the Schilling Report 2020, the proportion of women on the executive boards of the 100 largest companies in Switzerland has risen to just 10 percent. There is a great deal of pressure for change. And companies and organizations will not be able to avoid it for much longer. I am convinced of that. It is better to take the bull by the horns.
As a company, you have to take a stand on brazil rcs data the issue of women and equality. Firstly, to be able to attract, retain, promote and develop female talent as a potential employer. Secondly, to be able to address and reach women as consumers thanks to a consciously women-friendly attitude. This can be important because women make up to 80 percent of purchasing decisions in a household. And thirdly, because the topic is simply relevant and, to be honest, long overdue. If you doubt this, then I invite you to research how much hope, pride and identification Kamala Harris was celebrated with by women on social media last week. It really left you with a lump in your throat. With all due respect, gentlemen who are reading this: those women's bubble" (and many decision-makers do not, due to their gender and algorithms) only experience this euphoria on the sidelines.