Poorly designed/outdated

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Deception
Today, cases of intentional deception of search engines are less common than before, but they have become more sophisticated. Usually, we have to deal with unintentional misleading of audiences and systems for the following reasons:

Viruses - the owners of infected portals rarely know about the problem. While search engines recognize it well, so they do not show such sites to the audience.

Affiliate sites . Few people dare to create crypto email list several similar sites so that at least one gets to the top. Usually copies appear by chance: let's say a supplier and its representative in the region have separate portals. But the content of the latter uses pictures and descriptions from the first site. As a result, there are a couple of resources with copy goods, striving for high search results for exactly the same words. Search engines easily find affiliated portals, and only one of them gets to the top.

Solution: To avoid this problem when ranking a site, you need to update its management system from time to time - this way you will protect the resource from infection. In addition, it is recommended to regularly check for viruses. Do not allow the formation of affiliates - when creating a new site, you need to set a 301 redirect from the old one.


Good website design is the key to success. If it is done frankly poorly, or too much time has passed since its development, it will most likely not be possible to avoid ranking unfavorably for the company. This is due to low behavioral indicators, lack of trust in the resource. Search engines perceive it as graphically outdated and give preference to higher-quality and modern portals when preparing the search results.

Solution: It is better to update the design once every 2-3 years, it is also important to constantly improve its selling qualities.

Minor details
It happens that a site cannot reach the top due to a seemingly insignificant detail. Sometimes you can achieve the desired result by making small manipulations with snippets - the resource gets a more attractive description in the search results, there are more clicks, it rises higher.

Solution: It is difficult to find a solution that will suit everyone. The only advice is to not lose sight of the details, to work in all areas where improvement is possible.

You can ensure favorable ranking of your website in search engines by taking a comprehensive approach to promotion, which involves :