The problem is that there is not just one cell phone, one tablet and one PC monitor, just as there is not just one browser, one email program or one app for them. So it is not possible to optimize for a few standards. Instead, it has to be a flexible construct that adapts to the respective conditions as optimally as possible and meets the challenges of operation and user-friendliness as best as possible. That is why responsive email design works with media queries that define certain behavioral rules for the display.
Basics for responsive mailings
To ensure optimal display, both user habits and the physical characteristics of the device type must be taken into account. For smaller screens, this includes a different arrangement of the content, so that text is placed under the image, for example, rather than next to it, and the changed operation - finger instead of mouse.
You should consider these basic tips when implementing a successful responsive email design:
Use a high-contrast newsletter design so that the content can be read even in poor lighting conditions
Plan break points in the design and do not specify fixed widths to avoid left-right scrolling
Use buttons with sufficient spacing and size to enable touch operation
Minimize image sizes to reduce loading times
Get to the point quickly by using texts that are as short australia phone number data and concise as possible, and if necessary use a shortened mobile newsletter version
Regularly testing the display on different devices or with the help of a preview in the professional email marketing program
Don't just rely on mobile-optimized newsletters, but also adapt your own website accordingly so that the call to action doesn't become frustrating.
Create mailings with responsive email design
display on different devicesThe balancing act is to ensure that the mailing looks good on every device, whether it is a smartwatch or an 80-inch TV. To avoid having to create a separate design for every possible device, a responsive design with flexible adjustment in terms of size and image formats is necessary. This can be achieved with media queries.
Media queries are CSS3 commands that query the characteristics of the device and adapt the mailing to the conditions. In principle, most mobile mail clients support media queries, but there are always exceptions, such as Microsoft Surface.
Often just a few media queries are enough to achieve an optimized display. The most important points are:
Flexible adaptation of the layout to the window or screen width
Automatically adjust the size of images depending on the window or screen width
Converting a multi-column mailing layout into a single-column layout, depending on the window or screen width
Converting web links into buttons
The media queries are only queried when a mailing is loaded and are therefore adapted ad hoc to the end device. As can be seen in the example, the layout adapts to the respective conditions.