Essentially AMP is made up of these elements

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From a strategic point of view, it will therefore be necessary to ensure that the mobile site maintains the characteristics of speed and immediacy, while guaranteeing the presence of:

complete masting

full contents

Complete structured data

If this were not the case, the result could be a drop in rank some of the key features of band therefore traffic, therefore revenue . I speak of revenue because a website linked to any business (even personal) must still be evaluated for its ability to generate economy, value, money!

Today, from a strategic point of view, we are already faced with another choice: AMP (Accelerated Mobile Pages). What was an open source project to create very fast sites, has become Google's new workhorse for the mobile world (or trojan horse???).



a new programming language called AMP HTML , which also includes css/js frameworks to make everything work

cache servers that physically deliver AMP sites (so no longer their own hosting)

SERP integration (this is the REAL secret of AMP ) which during the time the user is looking at the results (idle time), pre-loads the AMP pages.