Bad hosting can ruin SEO promotion of even interesting and useful content. There are no trifles here, and the presence of an SSL certificate, portal availability, and page loading time play an important role.
SSL certificate
Any action on the Internet is an exchange of data, which is by default carried out via HTTP. This is a standard protocol for transmitting information from the server to the user, which does not provide protection of information.
It is better to use the HTTPS protocol for these betting email list purposes, since it ensures the protection and confidentiality of data exchange. That is, it encrypts information using an SSL certificate.
Google perceives portals that do not have such a certificate as unsafe. From the point of view of Yandex, this protocol indicates the quality of the resource. In general, SSL certificates allow you to achieve high positions of the site in search engines for queries and form a trusting relationship with the audience.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
Availability
This is another important feature for SEO promotion. When a portal remains unavailable for two days, Google and Yandex remove it from the search results. If such a situation does not repeat, the systems re-index the site and return it to its previous place.
However, frequent failures negatively affect SEO promotion and lead to a decrease in the portal's position. To avoid this, it is worth choosing a hosting with high uptime, maximum uninterrupted operation time.
SEO promotion
Domain characteristics that affect the site's position in search engines
Site age
The countdown starts from the moment when at least one page of the portal gets into the search engine index. Therefore, in the process of creating a resource, it is important to immediately prepare a stub page "The site is under development". Let the search engines index it, you will only benefit from this.
Available domain information
Domain information is stored in a single WhoIS database, where you can find names/titles, contacts of the tenant and owner of the domain, registration date, and the end date of the paid lease. The data can be hidden or left open, but the first option makes the search engine doubt the quality of the portal. Do not close the contacts, but rather leave the entire volume of information available if you want to achieve higher positions of the site in search engines.
The period for which the domain is paid
If you are about to pay for a domain, quickly top up your account. After all, the longer the paid period, the higher the trust from search engines. Otherwise, your portal resembles a one-day site and therefore will not be able to get to the top positions of the search results.
Reputation of the server where the domain is rented
Make sure in advance that the selected server is not blacklisted. This situation is possible if it sends spam or exhibits suspicious activity. To bring the site to the required positions in search engines, you will have to leave each list separately by submitting an application, studying and following all the rules.
The Importance of Hosting for High Website Rankings
-
- Posts: 275
- Joined: Mon Dec 23, 2024 3:34 am