Try making a single column layout

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After which each group performs a certain set of actions on the site/service/in the program. Its members should know what goal needs to be achieved, but they do not need to be told the path to it. After all, the point of the test is to understand how people will achieve the necessary result.

Next, they analyze how the subjects completed their tasks: where they clicked, what links they followed, how quickly they managed to complete the task.

Usability testing works great with a prototype and even a finished site. It is most rational to replace one large-scale test with a series of small iteration tests, so that you can make art director email list adjustments in time and recheck them.


11 Useful Tips for Creating a Good Website Interface

This layout makes it easier to control the width of the main field. It is important that the user understands his entire path from top to bottom, but with a multi-column site interface, he may be distracted from the main content. Leave the visitor with a story and a noticeable call to action or CAT at the end.

Combine similar functions

Gradually, many sections, elements and features appear that perform similar tasks. It is important to monitor them so as not to confuse the audience, because the more fragmented the site interface is, the more difficult it is for the user to understand it. Therefore, combine elements with similar functions.

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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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Duplicate the message

Its repetition will be a good solution for long pages or when the text is divided into several subsections. No, you don’t need to show your offer multiple times on one screen. Long pages are the norm today, so make a CTA at the beginning and duplicate it at the end. Experience shows that at the end of the page, users are thinking about what to do next? Help them make a decision with a small button.

11 Useful Tips for Creating a Good Website Interface

Choose contrasting styles

Color and contrast can serve as hints, explaining to the visitor the principle of the site interface. Clickable elements, text, and the selected tab should have different appearances. However, it is important that the style be uniform: if a person sees a red clickable element, then this shade should be used as a hint on all pages.

Increase the contrast of your primary CTA to make it stand out from the rest of your content. Adjusting the depth allows you to make the object closer or further away, or highlight it with hues. Also, choose a bright color for the button. People should immediately see the difference between the CTA and the rest of your content.

Offer to cancel instead of asking for confirmation

The cancel button is a sign of your trust in the user. Whereas the confirmation window hints to the person that he himself does not know what he is doing. Repeated "Yes"s are most annoying when the same type of actions are frequent, and the ability to cancel allows the visitor to control the situation.

Reduce the number of input fields

People quickly get tired if they are asked to fill in a lot of fields during registration or ordering. It is important to understand that for some, such work turns into a real challenge. Doing it from a mobile device is extremely difficult. Make sure that the selected forms for entering text are really necessary, and simply refuse the rest.

Don't make a separate page for input fields

Place input fields on the landing page, combining them with registration. This way, you will reduce the number of operations a person needs to perform, and therefore increase the chance of a target action. But to use this recommendation, you will have to shorten the forms.

Don't hide opportunities

Each drop-down menu on the site interface hides available actions. It is better to give them a prominent place, and leave the drop-down lists for those that do not require new knowledge of the settings.