The main components of Y1

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quick answers, where links to the most accurate and useful solutions should be placed;

search within the video, by which the algorithm determines from what minute the video contains a response to the request;

summary rating based on reviews, so that you don’t have to read them all, but can see a summary based on different parameters;

A smart camera that displays search results apparel company database when you point the lens at an object.

Now even experienced webmasters and SEOs are forced to compete for places in quick answers and video output, they have to learn how to properly optimize pages for a smart camera ─ pay special attention to refining pages and increasing the relevance of their content.

Here are the main points that you will have to work hard on in the process of SEO promotion of a site in Yandex.

Formatting and text
Thanks to YATI, the domestic search engine can now process large texts and highlight important semantic fragments in them. Your task is to help with this.

The introduction of Y1 has led to an increase in the number of quick answers in the search results, so the webmaster must try to get into them. In addition, it is necessary to confidently catch the interest of a potential guest so that he wants to go to the main page for additional information.

Search robots independently select the text for a quick answer, it is difficult to specifically influence their work ─ too many factors need to be taken into account. Nevertheless, Yandex offers specialists a general recommendation: the resource must be of high quality and provide its visitors with clear, precise and truthful answers to queries. It is easy to guess that there is no room for water in quick answers.

Formatting and text

Break up large blocks of text into smaller chunks, use the available formatting options to highlight the essence of your document. Here is a small selection of tips:

Divide the article into paragraphs if it has become too long;

give subheadings to blocks united by one topic;

format the transfers as lists;

Highlight quotations with indents and quotation marks.

Keep up with the times and remember that cumbersome introductions like “In today’s world, in the era of the Internet and social networks, everyone knows that…” should be a thing of the past. Texts written in accessible, simple and concise language are valued now. The main task is to convey the essence to users, and not to boast about your writing skills.