Therefore, marketers must develop more conscious and targeted tactics for creating and posting content based on the opinions and interests of the audience.
Thus, this year in SMM it is important to take into account the influence of social networks. It is also necessary to respect the personal space of users, to be honest and open to them. It is important to use systemic SMM in 2024, that is, to develop a marketing strategy taking into account a certain social platform.
* Belongs to the Meta company, which is recognized as extremist and banned in the Russian Federation.To take your HR brand to the next level, it is important to understand how to build a strategy and what tools to use. In this article, Anton Lyubavin, Director of the Ingate Communicatons unit, and Ekaterina Lavrova, Director of the Communications Strategies Department at Ingate Communicatons, talk about how to differentiate yourself from competing employers using the right content and tools to strengthen your brand's reputation online.
In 2024, the main problem of the market remains – the shortage of personnel. This is due to a number of reasons, both external and internal: events in the world, demographics, non-competitive salary levels, unattractive working conditions, and so on.
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HR Brand Building Tools in 2024 - Image 5
What is HR branding?
HR brand is everything that your current and former employees, as well as applicants and clients, say about your company.
You have a strong HR brand if:
there is no high staff turnover, people work in south africa telegram data their positions for two years or more;
there are no regular and long-term conflicts in the team;
the response to vacancies is consistently high, and it is growing year after year;
vacancies are filled quickly;
During the interview, candidates can talk about your company.
To make your brand known, you can talk about it yourself through open and internal sources.
Website. It should have a succinct positioning of your brand, a distinctive corporate style, convenient navigation, and the website should be updated regularly.
Media publications. This is what will be the face of your brand in Yandex and Google search results.