How to gain insights into working with influencers using competitors' advertising budgets

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In this article, AIR Brands experts focus on simple and affordable ways to gain valuable insights into your competitors’ work with bloggers. These are methods that don’t require any additional costs and will help you use this knowledge to improve your own marketing strategy.

While your competitors are spending tens of thousands on advertising integrations with bloggers, you can quietly sit on the sidelines and collect invaluable data for your own campaigns. How to do this? Let's look at effective and simple ways.

1. Google Trends
This is your spy listening station. Sounds intriguing, doesn’t it? Google Trends is a free tool that allows you to be a bit like Agent 007 by analyzing your audience’s behavior. It shows how search queries for certain keywords or brands change. But most importantly, it allows you to track how a brand’s popularity changes after ad integrations with bloggers.

How does it work?
Let's imagine a situation: your competitor costa rica telegram screening launches an advertising campaign with a popular blogger who has an audience of millions. You enter the competitor's brand into Google Trends and see how the number of search queries changes before and after the campaign.

According to Influencer Marketing Hub , brands working with popular influencers can see an 80% increase in brand awareness and engagement during and after campaigns.

This will help you understand how successful the integration was and how much it impacted the market.

Why is this important?
Using Google Trends, you can not only observe consumer behavior in real time, but also analyze the effectiveness of your competitors' advertising integrations. And you don't have to spend budgets to find out what works in the market - just see how others are doing it!