Step 4: Check the text

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Changes and adjustments will probably be required, and that's okay. The following online services can help the SEO copywriter:

Text.ru: we check uniqueness (ideally – to reach 100%, but not in every topic this is possible, so aim for 90%).

Advego/SEO: we check keyword density (up to 5%) and academic nausea (up to 9%).

Glvrd.ru. Only if you are a fan of infostyle. Aim realtor email list for eight points.

Turgenev.ashmanov.com. If you are afraid of "Baden-Baden", try to score no more than four points.

Step 5: Read and reread
Take a break and read the text again, preferably out loud. Repeat this procedure. This way you will be able to achieve an objective, sober view of the material, discover new inconsistencies, errors and rough edges.

If you are involved in SEO copywriting as a customer, you still need to reread what you have written.

Checklist for creating a snippet

Step 6: Format the material
A good copywriter immediately formats the article as needed: writes paragraph by paragraph, divides the text into sections and chapters (if necessary), adds subheadings, and makes lists.

But it is not always possible to do this while working on the meaning of the article. Sometimes, in a burst of inspiration, you rush to write down your ideas, and then you need to set aside a little more time at the end - for formatting.

By the way, requirements for the structure of the material can be immediately included in the technical specifications.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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17 SEO Copywriting Rules
In SEO copywriting, you need to have a clear understanding of how search engines actually work in order to apply this knowledge when creating content. The most effective and useful material is the one that takes into account the interests and intents of the user.

Set a realistic goal

Before you start working on an article, you need to clearly define your goal for keywords. Goals for words and phrases from the semantic core should be realistic and achievable. Therefore, take the time to study them: the entire SEO copywriting process is based on this.

Find all the keywords on the topic of the future article. Use the organic search results analyzer and the Yandex.Wordstat parser. You will probably want to take the words that have the most queries in the search. These are high-frequency words, and they have the toughest competition. A site with less authority is unlikely to be able to overtake more authoritative resources and get to the first page, no matter how high-quality the material you have prepared.

How can you assess the chances of bringing your resource to the top using content, you ask?

You can focus on the difficulty indicator when setting goals for keywords.

Look for relevant words and phrases whose difficulty score is not higher than the DA (Domain Authority) of your web resource. For example, you can take words from the long tail (phrases of three to five words) or with low commercialization. They can provide you with a real opportunity to quickly rank an article and attract traffic from search.