Blonde Ambition: How the Virtual World Helps Barbie Realize the Digital Future

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Problems that may arise in the future
Scientists themselves know that they still have a lot of questions to answer. According to one of the authors of the study, Luis Fernando Velasquez-Garcia, the researchers need to find out whether this trick will work with living cells taken from the leaves of other plants. After all, if furniture manufacturers suddenly pounce on the aforementioned sedge, it will disappear from the face of our planet very quickly. Conservationists can take them under protection in time, but in this case, the developed technology for the production of artificial wood can be put to an end. So we hope that the cells of other plants interact with lignin in the samIn recent years, Barbie has reinvented its image, transforming the doll from a blonde to a 21st-century role model. Improved marketing, an expanded range, and the use of modern technology are some of the innovations that Lisa McKnight, the doll's chief marketing officer, hopes will propel the brand to the next level. She shared the strategies the dollmaker implemented last year and its plans for the future.



According to parent company Mattel, sales of the Barbie brand grew by 29% in the last quarter of 2020. This is the best figure in at least two decades.

Barbie has been at its peak during the global lockdown, but its norway number data success has been a long road to success. Over the past four years, the brand has been reorganizing, changing its marketing structure and launching more inclusive dolls in terms of race, disability, and gender.

By a happy coincidence, demand for toys has skyrocketed in the past year. The market is expected to reach $0 billion by 2025. However, the brand was not relying solely on sales.

A well-thought-out thematic strategy
For Lisa McKnight, senior vice president and director of global brand development for Barbie at Mattel, the past year has been difficult.

“At the beginning of the pandemic, we had to temporarily stop the marketing campaign and review all our plans,” she admits. “The supply chain in China and other countries was closed, and then the trading platforms followed the retail trade.”

As children became increasingly media-savvy, confined to their homes, Barbie saw a promising opportunity to play a more significant role in the daily lives of younger generations through digital means.

At the beginning of the global pandemic, Barbie invested in its YouTube channels and streaming services to reach the right audience: “We found that kids were consuming this content rapidly, so we had to rethink every detail.”e way.