Creating texts and sequence types for e-mails

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Personalized emails increase engagement by creating the feeling that the message is addressed specifically to the recipient. In our campaign, we at SalesAR considered how to write an email correctly:

Individual appeals: using client names and company names in headlines and text.
Adaptation to context: we adjusted the text to the specifics of the industry, previous interaction, or the needs of the company.
Unique value proposition: focus on specific benefits relevant to the target audience, while maintaining good etiquette.
Headline effectiveness and email testing
The headline is the first contact with the audience during cold lead generation. We conducted A/B testing of headlines to determine the most effective options. We tested:

Headings that emphasize technical specifications (e.g., “Solutions for HDI Design”).
Headlines that focus on the value of collaboration (e.g., “Improving PCB Manufacturing for {{Company}}”).
The results of the email campaign confirmed chile telegram screening the importance of headlines that clearly articulate key benefits and intrigue the recipient. Other elements that can be tested include:

The opening line of the letter.
Text structure (short/detailed letters).
Calls to action (call, presentation, project discussion).
Types of sequences for mass email mailings in SalesAR
For different categories of clients, our agency created several types of sequences that matched their needs and stage of interaction.

Sequence for reengagement of contacts:

Letter 1: Company presentation and unique offerings (rapid prototyping, HDI design);
Sheet 2: Detailing technological capabilities;
Letter 3: Emphasizing the benefits of cooperation in an e-mail letter;
Letter 4: Request for alternative contact or clarification of interest.