Video advertising, CGI, AR and VR: advertising formats that will define 2025

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The rise of platforms like Instagram, TikTok, and Pinterest has created new expectations among users who now crave visually rich and interactive content. Simply applying filters is no longer enough. In 2025, advertisers will need to leverage the latest technologies to engage and retain the attention of a discerning audience.

Ideas for inspiration
Video creatives: the foundation of successful advertising. Video content is a must-have for modern advertising. Creating unique videos requires careful planning and compliance with global business goals, but the effort is worth it. According to research, 89% of users are ready to make a purchase after watching a video. What’s more, 9 out of 10 respondents said they want to see more video content from brands.
AR and VR: The Future of Interactive Advertising. Augmented reality (AR) and virtual reality (VR) technologies are becoming some of the most exciting tools in PPC advertising. They allow users to interact with a product in a virtual environment, which cambodia telegram screening significantly increases conversion rates. For example, with the help of AR content, customers can: a) Virtually try on clothes. b) Place furniture in their interior. c) Check how the chosen shade of hair dye will look.
CGI ads: creating a "wow effect". Computer-Generated Imagery (CGI) technology allows you to create three-dimensional animated images that capture attention. Such creatives are becoming a trend among global and Ukrainian brands, because CGI content impresses with its uniqueness and effectiveness.

How to implement these formats?
Invest in professional video and animated content creation.
Use AR and VR to provide interactive experiences to potential customers.
Incorporate CGI elements into your advertising campaigns to stand out from the competition.