Looking for inspiration? Glad you asked.

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With over 77,000 business coaches in the US alone (plus personal coaches and other verticals), getting people interested in your coaching business can be overwhelming.

Creating lead magnets—valuable content you can give away in exchange for contact information—is one of the best ways to generate interest.

The best lead magnets:

Provide real value to your audience for free
Give insights or help they can’t find elsewhere
Offer help in the process of becoming a customer
Creating something that ticks all those boxes? That’s kazakhstan telegram data when the real magic happens.

Of course, you might cringe at giving away something for nothing. And it’s true–some people will download your eBook, watch your workshop, and simply walk away. But in the end, those people would never be good clients.

But some people—the right people—will digest your free content and see it as a taste of what they’ll get when they start paying you. Those are the people you want as clients.


We’ll talk about 7 types of lead magnets (with 16 real-world examples) you can learn from and how to choose the right ones for your business.

1. Challenges
When to use it: In the Awareness stage, leads think about the problem they have and ways they can solve it.