The costs of attracting new clients from contextual advertising include:

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Why count?
CPL shows whether the costs of attracting potential buyers are within or exceeding the advertising budget.

Order cost (SRO)
As the name suggests, this metric shows the cost of an order. SROs calculate it to determine how much each order will cost the advertiser. The metric is relevant primarily for online commerce.

The following formula is used for calculation:

CPO = costs of contextual advertising / number of orders received.

SRO can be considered as a type of CPA. The peculiarity of SRO is that the target action is exclusively an order. If the advertiser has set a goal - to promote an order, then these CPA and SRO will correspond to each other.

How to calculate?
To calculate SRO, you can use reports from Yandex Metrica and Google Analytics.

Customer Acquisition Cost (CAC)

The metric shows how much it costs a business kazakhstan telegram data to attract a client. The formula used to calculate it is:

CAC = customer acquisition costs / number of new customers.


payment for advertising in Google Ads or Yandex Direct;
remuneration of a full-time employee or advertising agency;
costs for software, online services for setting up advertising;
associated costs, such as paying for the Internet, renting premises (they are taken into account in proportion to the SMM marketer’s earnings);
costs for preparing landing pages, including payment for the services of a designer, layout designer, copywriter, etc.
In each case, the amounts invested in attracting clients may differ.

How to recognize SAS
CAC data is contained in Google Ads and Yandex Direct reports: